Holland Lift

receives new order for Chinese rental market

Holland Lift, a family business from the city of Hoorn in the Netherlands specializing in high scissor lifts, received an order for a 34 meter high mobile elevated working platform (MEWP) by Shanghai Yacontee Industrial. It is the first time this record-high lift is sold in China.

“Our hybrid drivetrain technology allows for emission free operation, both indoor and outdoor. This is a highly promising market. We have already extended our range of hybrid drive platforms.”

Trade company Shanghai Yacontee Industrial has ordered the MEWP for a Chinese rental company. The lift will be used in the construction of power plants in the Yunnan and Guangdong provinces. Director Wenjie Zang: “The Chinese government is investing in power grids throughout the country. Electric and hybrid high scissor lifts are safe and perfectly suited for indoor work in the Chinese power industry.”

Shanghai Yacontee Industrial expects more orders to follow. Wenjie Zang: “Because of the current investment program, there is more in the pipeline. Our first order with Holland Lift dates back to 2010. Holland Lift always delivers quality products and has a solid reputation here on the rental market.” The 34 meter high lift has already been shipped and is due to arrive in China in march 2017.

Holland Lift director Eline Oudenbroek: ”Our hybrid drivetrain technology allows for emission free operation, both indoor and outdoor. This is a highly promising market. We have already extended our range of hybrid drive platforms”.

Emerging markets

Within Europe, Holland Lift exports to Germany, Great Britain, southern Europe and Scandinavia. In The Middle East the company does business with Qatar and Dubai. Besides China, other emerging markets are Australia, Turkey, South Africa and Israel, says Oudenbroek. ”We have also won orders in South Africa and Australia. Demand for mobile elevated work platforms in these countries is picking up, thanks to the building of new airports and warehouses.”

Germany is Holland Lift’s most important market, followed by The Netherlands and Great Britain. Exporting to the United States is difficult, because of different industry standards.

Despite a steady rise in international demand, Oudenbroek is not afraid of being pushed out of the market by competitors. “This industry is typically low volume and high investment. I can’t really think of any serious competitors, because the quality of our platforms is not easily copied. Customers have in the past tried to handle their own repairs, but even that rarely works out well. It’s a precision job, requiring an enormous amount of know-how.”

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